Why twitter is failing and what they should do to stop it

Here’s the bitter news first: twitter is dying and it’s sad to watch them reduce to ashes as they are a fully established company who’s able to do anything if they can come up with the right ideas at the right time. Twitter once was a place where people micro-blogged about what’s going on in their simple lives, the concerts they were having a good time at, simple messages to their favorite celebrities that made their day and of course a place where all the trends began.

All that still continues. Maybe. However, less than what it used to be. Twitter needs to start bringing some big boys to the battle ‘cos the bitter the music gets, the faster the crowd leaves. Here’s the good news: twitter can save themselves from this storm and it’s way easier than they think.

Everything needs a change, a revamp, a better infrastructure and an improvement once in a while. How would you feel if you wore the same T-shirt everyday for years and years? You’d eventually get tired of it and that’s the understatement of the year. Obviously, you’d get sick of it. You need a new Shirt. You need some revamping done.

Behind all the Blue and Gold trends and the epic Oscar selfie trends, the twitter team forgot to bring in the most important ingredient of all; the magical potion that promises infinite life: change.

Twitter needs to make some changes. Twitter needs to improve their concept. Twitter needs to bring in new exciting features that allow their users to revamp their tweets. Twitter needs to improve the user experience. Twitter needs to improve their mobile applications. Twitter needs some muscle. Twitter needs some change.

Mr. Jack Dorsey, let’s hope you remember to bring the magical potion to this party ‘cos boy, it needs some revamping :)

A fan of twitter and a Social Media Fanatic,
Dinuka Jayasuriya